Be more like Carrie from Sex & the City: Stop Chasing Trends. Create your OWN path.
- Louise Sommer
- 7 days ago
- 5 min read
I once watched an episode of Sex and the City where Carrie Bradshaw sat in front of her laptop, cigarette in hand, asking herself: “Am I just writing this for myself, or do people actually care?”
She never shaped her words for an algorithm. She didn’t chase trends. She didn’t create content based on what would sell or what would go viral. She simply wrote what was true for her, and in doing so, she created a voice that resonated with an entire generation.
Fast forward to today,, and we find ourselves drowning in a sea of recycled content. We see the same topics rehashed, the same viral templates copied, the same influencer-approved formulas repeated until they lose meaning.
As bloggers, writers, and creatives, we must ask ourselves: Are we truly writing, or are we just feeding a machine?
The Danger of Giving Your Voice Away
Somewhere along the way, the internet changed. Blogging, once an intimate form of storytelling, became a game of numbers like followers, likes, SEO rankings. We were told to write for algorithms, not for people. To shape our voices based on what’s trending, not on what’s burning inside us. To craft content that is marketable, not meaningful.
But here’s the truth, as I see it. The moment you start shaping your voice to fit a formula, you stop being a writer and start being a product. And that’s a dangerous place to be. Carrie Bradshaw, flawed and self-absorbed as she sometimes was, never gave her voice away. She questioned life, love, and relationships in ways that were uniquely hers. And that is what made her memorable.
If Sex and the City were made today, would she be pressured to turn her column into clickbait? Would she trade deep reflection for quick dopamine hits on social media? Would she, too, get lost in the machine?
Authenticity is the Most Radical Thing You Can Do
If you want to stand out as a writer or blogger today, the most radical thing you can do is be yourself.
Write because you have something real to say, not because it's trending. Dare to be messy, unfinished, imperfect—that’s where real connection happens. Share stories that make you feel something, because if they move you, they will move others. Stop shaping your content for an ideal target audience and start trusting that your people will find you when you stay true to your voice.
Carrie’s writing was successful because she wasn’t chasing an audience—she was inviting people into her world. She made them feel like they were part of the conversation. That’s what we need to reclaim in blogging today: conversation over content, connection over clicks.
Why Copying Others is the Fastest Way to Lose Yourself
There’s a certain safety in following the crowd. But every time you copy someone else's formula, you dilute your own voice.
I see this all the time; Bloggers mimicking the exact tone and style of successful influencers. Writers reshaping their opinions based on what will be accepted or celebrated, and creators following content trends rather than creating from their own lived experiences.
This is where writing dies. This is where our creativity and power dies!
Because writing is not supposed to be safe. It’s supposed to challenge, provoke, inspire, and reveal. It’s supposed to feel like you ripped a piece of your soul out and put it on the page. When was the last time you wrote something like that?
The Difference Between a Blogger and a Content Creator
A blogger is someone who writes because they have something to say. A content creator is someone who writes because they need something to post.
Which one do you want to be?
The modern blogging world has turned writers into machines, pushing out endless content just to stay relevant. But what if relevance is overrated? What if your best work comes not from what’s popular, but from what’s deeply true?
Reclaiming Your Power as a Storyteller
Storytelling is one of the oldest and most powerful forms of communication. Before blogs, before books, before even the written word, humans sat around fires and told stories that mattered. Stories that healed. Stories that revealed deep truths about what it means to be alive.
This is our ancestral inheritance. And yet, we are giving it away to algorithms, trends, and social media platforms that don’t care about the soul behind the words.
So, how do we take our voice and authenticity back? Here are my suggestions:
Write like no one is watching. Forget the SEO rankings, forget the engagement rates. Just write.
Ask the real questions. Carrie’s power wasn’t in providing answers—it was in making people think. What questions are you afraid to ask in your own writing?
Trust your lived experience. No one else has lived your exact life. That is your competitive advantage. Use it.
Embrace the uncomfortable. The best writing comes from the edges of our own discomfort, where we dare to reveal what is raw and real.
A New Era of Blogging Starts With You!
The way forward isn’t to resist technology—it’s to use it without letting it own us. AI, social media, and digital platforms are only tools. But they can never replace the human voice, the human story, the human soul.
We need to return to depth, originality, and courage in our writing. We need to take blogging back from the machine.
And it starts with us!
Are You Ready to Write Like You Mean It?
If you’re feeling the pull to break free from trend-driven, formulaic blogging and start writing with authenticity, power, and passion, I invite you to join me in my upcoming Blogging Bootcamp Intensive in May.
This is not for the faint of heart. It’s for writers and bloggers who want to:
✅ Find and develop their unique voice.
✅ Write with depth, emotion, and originality.
✅ Build a blog that feels real, not robotic.
✅ Stop shaping their content to please algorithms and start writing for people.
If you’re ready to reclaim the power of storytelling and build a blog that actually matters, join me in this intensive experience.
Let’s take blogging back. Let’s take our voices back.
Are you in?
Drop a comment or DM me for details.
Your voice is yours. Use it wisely. Use it bravely. Use it now.
With Creative Inspiration and Joy,
Louise Sommer
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Louise Sommer is a collage artist, bestselling author, and cultural storyteller with an MA in Educational Psychology. She specialises in creativity, communication, and the cultural narratives woven through history, myth, and memory. Her book The Hidden Camino takes readers on a soulful journey through forgotten histories and sacred places. Since the 1990s, Louise has travelled widely across Europe, exploring how stories shape identity, belonging, and creative expression. Through her writing, design, and workshops, she invites readers into a world of curiosity, beauty, and deep connection.
✨ Explore her art at Collage Art Studio by Louise Sommer
✨ Discover more at louisesommer.co
✨ Join her creative business workshops
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