Is AI creating a new kind of addiction? AI risks repeating social media’s mistakes by creating artificial connection instead of authentic relationships. This article explores how design choices shape addiction, why empathy and presence matter in education and leadership, and how universities and organisations can foster digital resilience, critical reflection, and human-centred learning in an AI-driven future.

AI shows us what we’ve neglected: closeness, listening, and humanity itself. Let’s stop making AI the scapegoat for what is missing in us. We are not losing ourselves to artificial intelligence, but we are losing ourselves to artificial connection and most people don’t even notice it happening. We scroll, we click, we respond, we 'connect', yet we feel increasingly alone, unseen, and disconnected. This is not a technological crisis. This is a human crisis of connection and le